We left the observation that many agricultural growers village communities and productors (small or big) are struggling to find their market and their consumers without alienating themselves at networks of promotions and of distributions. This dependence made them vulnerable in situations of competition or cases of decreasing prices. To tell it in shortly, we thought the best way to support them is to make their products attractives while enabling them to directly bring their products to the markets, national or international, public or professionals, offline or online.